Although the Covid-19 pandemic is an evolving public health crisis like no other, chances of a full-circle assessment of its antecedents on global economies and sub-Saharan Africa (SSA) in particular may prove insufficient, highly speculative and overly exaggerated if not misleading. This paper examined the impact of disease outbreaks on hospitality and tourism businesses by drawing instances from past episodes.
This desktop based review relies on published peer reviewed articles and other authoritative sources to appraise disease outbreaks with impacts on HaTi. The review in presentation adopts a narrative approach to present summaries and new insights about disease outbreaks and associated impacts on HaTi. In addition, the paper draws on the career and research expertise of the author in relation emerging perspectives in the context of HaTi.
Findings divulged that in the dawn of public health exigencies, all 5 ‘A’ factors associated with the success of the HaTi (Accessibility, Attraction, Activities, Accommodation and Amenities) as well as employment and revenue generation are adversely affected. The paper also suggests that the pronouncement of any disease outbreak (endemic, epidemic or pandemic) triggers mass cancellations amid fear and risk factors associated with travel, leading to traveller behavioural changes in travel decisions. However, recovery buoyancies exist after aggressive marketing and promotional campaigns are employed through mass communication and publicity campaigns.
Further research is therefore needed to ascertain country-specific susceptibilities and interventions in Hospitality and Tourism industries to foster recovery efforts.